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Violeta Dimitrova
Dynamics of the Competitive Advantages in Commodities’ Commerce
Summary:
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Monika Mihaylova
Discussion Aspects in Models of Dynamic Capabilities
Summary:
This article reviews and systematizes the basic models developed in the literature for operationalizing dynamic capabilities that have a significant impact on the development and understanding of theory, as well as its application in practice. The key discussion aspects are identified and analyzed - the structure of dynamic capabilities, the role of knowledge for their development, the processes of creating dynamic abilities, the impact of the external environment on their formation, development and manifestation, and the role of the manager in their creation and development.
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Stela Kasabova
Studying the Competitiveness of Tourism Business in the Republic of Bulgaria (Evaluation of the Differences of the Services Offered)
Summary:
Maintaining high competitiveness in tourism business (hotel business, in particular) contributes both to the long-term development and management of regions and to the sustainable and competitive development of regional tourist destination. The article deals with issues related to the competitiveness of tourism in Bulgaria by evaluating the hotel services offered to holidaymakers. The results are obtained based on a survey of four hotels (located on the Bulgarian Black Sea Coast), conducted in August 2012. The article consists of three parts: socio-demographic characteristics of surveyed tourists; evaluation of the quality of services offered in hotels (reception services, evaluation of the rooms and restaurant in the respective hotel, and evaluation of nine types of services); evaluation of the differences in the services offered by hotels. The results of the study are that the "strong" and "weak" points are defined by types of services according to the opinion of the tourists interviewed. The emphasis is on improving the weak points and how to improve the characteristics of these indicators for the four hotels.
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Dimitar Trendafilov
Clusters and Communication: Marketing Aspects of Argicultural Practice in Bulgaria
Summary:
This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 and the new challenges it faces nowadays such as competitive improvement, value added and communication as well as internal business environment and country’s EU membership. Some crucial theoretical points in cluster formation are outlined in order to answer the question why such collaboration is useful and even necessary for the growth of local economy and resources optimization. The second part examines several examples exposed in connection with the local practices in clustering, social responsibility, the so called “cause marketing”, the benefits of active communication as well as cultural and wine tourism development which has been gaining popularity especially among the young generation of consumers.
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Ventsislava Nikolova
Assessing Competitiveness of Staff in the Trade Enterprise
Summary:
The present study is aimed at clarifying the nature of competitiveness of staff and its relationship with the results of the work of employees. Based on the analysis of the literary sources, a systematization of views on competitiveness of staff is presented, the factors of influence and as well as the qualitative characteristics of human resources affecting competitiveness are discussed. A classification of the types of personnel competitiveness has been developed and the stages of its development have been analyzed. A model is proposed to assess competitiveness of staff and data from its application are presented.
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Julia Nikolaevna Hristova Petkova
Consumer Evaluation of Competitiveness of Importers of New Cars in Bulgaria
Summary:
The competitiveness of the commercial business is a topical and important problem of modern society and economy. The ability of business organizations to seek and use best sources of competitive advantage, from external and internal environment determines their survival in a dynamic market environment. Due to lack of time and resources most companies do not conduct systematic market research and often make management decisions based on incomplete information, best practice or intuition. Meanwhile, the company's products are intended for the consumers and their perceptions are often subjective and irrational, that requires their study. The main aim of this article is to identify the sources of competitive advantages, which are based on consumer evaluation of competitive position of the enterprise.
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Radoslav Gabrovski
The Challenges in EU Business Environment: Possibilities or Problems for the Bulgarian Firms
Summary:
The paper focuses the attention upon some of the most significant challenges the Bulgarian business is to be faced with after joining with the EU. Highlighted the main areas and reasons for the difficulties and problems the country would probably suffer in the new business environment. The author’s concept is that amongst the many efforts the Bulgarian companies would need to meet the rigid requirements of the new business-logic in EU market, business-re-engineering and risk management are of primary and utmost importance. From that point of view, some of the key areas and suggestions are briefly outlined below.
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Mariyana Bozhinova, Petranka Midova, Simeonka Petrova, Ventsislav Perkov, Mariana Kuteva
Development and Competitiveness of Retail Chains in Bulgaria
Summary:
The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in turn, expand its network of stores in various cities throughout the country, and some of them even think of expansion abroad.
The survival and the development of the commercial chains in a market with strong competition is connected with the identification and the use of sources of competition advantages as well as the permanent evaluation and analysis of their competitiveness – a subject of research in this work. Based on this conclusions are drawn and recommendations are made for increasing the competitiveness of the commercial chains.
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Trayan Yosifov
Social and Economic Significance of Bulgarian Small and Medium-Sized Enterprises: SWOT Analysis
Summary:
Bulgarian economy remains within the periphery of more prominent economic processes. The country significantly lags not only behind leading European economies but also behind Central European economies, which used to have similar economic development in the early 1990s. In this respect, without a doubt, the emphasis should be put on the role of small and medium-sized enterprises, which form a fundamental part of the employment rate within the country and generate a major revenue part of the republican and local budgets. The purpose of this study is to focus on the main advantages and disadvantages of Bulgarian small and medium-sized enterprises and based on them to propose working measures for improving their market performance.
