-
Dimitar Trendafilov
Clusters and Communication: Marketing Aspects of Argicultural Practice in Bulgaria
Summary:
This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 and the new challenges it faces nowadays such as competitive improvement, value added and communication as well as internal business environment and country’s EU membership. Some crucial theoretical points in cluster formation are outlined in order to answer the question why such collaboration is useful and even necessary for the growth of local economy and resources optimization. The second part examines several examples exposed in connection with the local practices in clustering, social responsibility, the so called “cause marketing”, the benefits of active communication as well as cultural and wine tourism development which has been gaining popularity especially among the young generation of consumers.
-
Marina Nikolova
Motivation for Development and Effects of Organic Farming
Summary:
The development of organic farming in Bulgaria is one of the priorities of the Ministry of Agriculture and Foods which works to maintain the trend of increasing the number of organic farmers, the amount of organically cultivated lands and the diversity of organically grown crops and animals. The positive effects of organic products and foods for human health, protecting the environment and preserving natural resources have been greatly popularized lately. This is also due to the fact that bigger groups and communities, both in the European Union and in Bulgaria, are interested in healthy eating and sustainable use of natural resources. This leads to the necessity of highly motivated farmers and obtaining good economic results from the introduction of organic production approaches in modern ecologically-oriented farms.
-
Nadezhda Dimova
Contemporary Aspects of Sustainable Design of the Food Supply Chain
Summary:
The rapid development of technology and digitalisation pose a number of problems for food supply chains. Sustainability in itself is a challenge that enters all areas and in particular in business. In this sense, a special challenge is the modern aspects of sustainable design of the food supply chain, which makes managers make quick, flexible and adequate decisions. Digitalization, in turn, provides excellent conditions for the realization of the sustainable design of the food supply chain.
The article highlights and presents the modern aspects of the sustainable design of the food supply chain. The hypothesis of the need to comply with modern changes, which require the construction of a sustainable design of the food supply chain, has been proven.