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Dimitar Trendafilov
Clusters and Communication: Marketing Aspects of Argicultural Practice in Bulgaria
Summary:
This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 and the new challenges it faces nowadays such as competitive improvement, value added and communication as well as internal business environment and country’s EU membership. Some crucial theoretical points in cluster formation are outlined in order to answer the question why such collaboration is useful and even necessary for the growth of local economy and resources optimization. The second part examines several examples exposed in connection with the local practices in clustering, social responsibility, the so called “cause marketing”, the benefits of active communication as well as cultural and wine tourism development which has been gaining popularity especially among the young generation of consumers.
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Dimitar Trendafilov
Communication properties of brand
Summary:
The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in the contemporary business environment it is superb, but not one and only, instrument for taking hard-to-copy competitive advantages and it provides the much needed dialogue with consumer, who on her/his side has more and more opportunities to influence brand’s life in the market. Also the most important tasks of brand in terms of communication are listed, and by means of two diagrams its main elements and their functions are illustrated in different perspectives.
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Laura Davidson, Walter E. Block
A Critique Of Definitions in Economics from an Austrian Perspective: Microeconomics
Summary:
In the physical sciences, it goes without saying that all practitioners use words in the same manner. A mere verbal dispute would be anathema in this arena of intellectual discourse. There is no dispute, , as to the means of words such as “gravity,” “mass,” “genus,” “species,” “oxygen,” “x-ray,” etc. Matters are not as salutary in the social sciences. The present paper is an attempt to place economics, the queen of the social sciences, on a par with physics, chemistry, biology, etc., or at least to make an attempt in this direction. Systematic knowledge, the sine qua non of science, requires good communication. But this, in turn, can only be achieved, if its necessary condition is attained: precise definitions. In the present paper, we discuss in this regard the microeconomic concepts of entrepreneurship, monopoly, derps, indifference, development and rent seeking.
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Yavor Yankulov
Personal Selling: Element of IMC and Influence on Customer Satisfaction
Summary:
In the article on focus is the Personal Selling as an element of Integrated Marketing Communication. Derived are the benefits of the Personal Selling, mainly in comparison with Direct Marketing and Promotions. The specifics of the Personal Selling are being analyzed in terms of the communications mix. As far as they appear simultaneously an element of the Integrated Marketing Communications, but inherently they are kind of retail, and in its two manifestations they influence on the customers’ satisfaction. That’s why it’s important that we know the process of establishing the satisfaction, as well as its elements, on which the personal sales might have stronger influence. The satisfaction isn’t just the lack of disappointment, for that both should be independently explored and observed in practice. There are three main influential elements of the satisfaction – reversibility, status quo and valence; they are object of study as well.
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Elena Yordanova
Organizational Culture and Ethical Values
Summary:
Material raises the question of the importance of ethical values and organizational culture that is extremely important status in terms of construction and development of new socio-economic relations in society in a globalized economy XXI v.In modern management science has become view that culture is considered a leading factor in economic development. This demonstrated profound changes in thinking in the humanitarian field and the formation of a new type of government relations and communication management based on shared values between the manager and subordinates in the organization.
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Penka Shishmanova
The Key Challenges of Knowledge-based Economy Facing Some Countries of the Balkan Region (Greece, Bulgaria, Turkey)
Summary:
This paper analyzes the progress of three Balkan countries – Greece, Bulgaria and Turkey, in building a knowledge-based economy. For this purpose we employ the Knowledge Assessment Methodology – KAM/ of the World Bank and, in particular, a system of indicators integrated into four supporting “pillars” – economic initiative and institutional environment, education, innovations, information and communication technologies.
Based on that, we compare the accomplishments of the respective countries, uncover the common ground and the differences between them, outline their weaknesses and comparative advantages, high-light their particular problems and lay down their potentials. All of this in the long run is intended to outline the key challenges of knowledge-based economy facing each of the three countries and the Balkan region at large.
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Yuriy Kuznetsov
Implementation of Best Practices of a Protection of Internet Infrastructure of the High Schools in Bulgaria
Summary:
The communications infrastructure of universities is a target of constantly increasing and new in type attacks and threats. The implementation of best practices of protection of the public information infrastructure leads to increasing its security and provides effective data protection. The analysis of the implementation of these practices at universities in Bulgaria shows that adequate attention to information security in this type of organizations has not been paid.
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Galina Chipriyanova
Specificity of The Digitalization of the Training in Accounting, Bachelor’s Degree
Summary:
A key commitment in digitalization is the integration of digital technologies in existing learning processes to add more value to the educational product. The digitalization of accounting training favors its development as a process based on meaningful learning activities that take place in an interactive environment and on specific work situations about accounting practice.
Special attention is paid to determining internal factors for the success of this process, such as the presence of strong leadership, defined strategic goals of digitalization, creation of new working models and finding the right digital tools.
Three main options for further digitalization of accounting training are presented as in parallel the research analyzes the possibilities of the applicable digital tools.
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Ivan Kadev
Strategic Communication Management of Public Organizations in the Context of Social Media
Summary:
The article explores social media and explains how it affects the development of communication in the public sector in light of the increasing digitization and modernization of organizational processes that the sector is undergoing in modern societies. It discusses both the possibilities and limitations of using social media for public sector communications. The article first focuses on the major changes in global communications brought about by social media, on the development of the adoption and application of social media within the modernization of the public sector, and on the domestication of these platforms in such organizations. It then highlights how social media can be integrated into the public sector, its main applications and the changes it brings to communication flows. Criticisms and challenges in adopting social media for public sector communication are also touched upon, as well as key future research questions.
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Atanas Grigorov
Message and Suggestion
Summary:
From the different connotations of two similar by their denotation words, to the possibility of making suggestions through hidden layers in the message, and consequently – to the conditions, that create this possibility.
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Desislava Aleksieva
Communication Management in Co-Activity Environment
Summary:
Communication is an essential part of the management activities. It appeared and developed under the influence of several factors in a defined medium.
The ability to influence management communication affects and forms co-actors – positive, negative and neutral; and contributes to the total score and specific relationships in the organization.
The structure of the article is as follows: introduction; part one presents the role of co-activity environment managerial communication; part two presents policy and law as a compensatory mechanism of the co-activity system; part three examines the development of management relations in terms of co-activity; and conclusion.
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Milka Bakyrdzhieva
Humor - a Means of Efficient Business Communication. Age, Gender and Cultural Differences
Summary:
Humour is considered a means for efficient business communication and a factor for successful business. It relieves the tension and stress, „breaks the ice”, leads to creative decisions, conveys inconvenient truths as skillful jokes, wins sympathy and trust when the jokes are directod to the speaker, „aikido”, etc. Everybody can learn how to joke. This requires some knowledge on the essence of humour, the main types of humour, the importance of humour, and especially on the existing age, gender, and cultural differences. With such knowledge and appropriate trainnig everybody shall know when, where, and how to use his sense of humour.
