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Milko Palangurski
The Military Strategy and Potential of Russia through the Eyes of the Bulgarian Army
Summary:
During the first few months of World War One the Bulgarian military and political leadership began watching closely the mobilization possibilities and Russia’s participation in the war. This was done by a military attaché, and by the means of military and civil secret services. Being well informed of Russia’s approach, the Bulgarian services predicted that in the next 48 months the country would either win the war, or a serious conflict would follow. These predictions helped Bulgaria maintain neutrality for more than a year.
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Snejina Kadieva
Àdditional Sevices in Hospitality as a Tool for Enhancing Customer Satisfaction
Summary:
The article aims at examining the nature, characteristics and classification of additional services in the hospitality industry. Their role and importance for adding value to the hotel product and increasing customer satisfaction are outlined. Special attention is paid to the modern aspects in offering additional services. The emphasis is on the effect of introducing digital technology on innovation when offering additional services in the modern hospitality business.
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Ninel Nesheva Kiosseva
Environmental Management and the Impact of Regulation in Bulgaria
Summary:
In placing increased emphasis on good environmental management, the Bulgaria government began providing resources on environmental management, such as guidance documents, case studies, and benchmarking studies. It also motivates businesses to understand the full spectrum of environmental costs and incorporate these costs into decision-making. Some of the difficulties are non-uniform definitions and non-uniform executions, and lack of comparable information. The report discusses the needs for good quality information to be available to both managers and society before further advances can be made.
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Stela Kasabova
Studying the Competitiveness of Tourism Business in the Republic of Bulgaria (Evaluation of the Differences of the Services Offered)
Summary:
Maintaining high competitiveness in tourism business (hotel business, in particular) contributes both to the long-term development and management of regions and to the sustainable and competitive development of regional tourist destination. The article deals with issues related to the competitiveness of tourism in Bulgaria by evaluating the hotel services offered to holidaymakers. The results are obtained based on a survey of four hotels (located on the Bulgarian Black Sea Coast), conducted in August 2012. The article consists of three parts: socio-demographic characteristics of surveyed tourists; evaluation of the quality of services offered in hotels (reception services, evaluation of the rooms and restaurant in the respective hotel, and evaluation of nine types of services); evaluation of the differences in the services offered by hotels. The results of the study are that the "strong" and "weak" points are defined by types of services according to the opinion of the tourists interviewed. The emphasis is on improving the weak points and how to improve the characteristics of these indicators for the four hotels.
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Petya Emilova, Kremena Marinova
Innovative Solutions and Technologies in Tourism as an Opportunity for Digitalization of the Hotel Business
Summary:
Modern information and communication technologies are a factor for achieving effective management in the tourism sector and in particular hotels, and for this purpose they need to implement appropriate to their scale and requirements modern hotel information systems.
The purpose of this article is to study the hotel information systems offered on the software market and in particular those that successfully combine leading innovative trends such as application in the business of web technologies, cloud solutions and others. In this regard, the following tasks have been solved: the possibilities of Web 2.0 technologies, cloud services and Internet of Things (IoT) technology as important technological factors for the development of the tourism and hotel industry have been analyzed; the peculiarities and functional possibilities of the hotel information systems are presented; criteria for selection of hotel information system are outlined; în this basis, a comparative analysis of the web-based hotel information systems offered on the software market has been made; factors and recommendations for selection and implementation are defined.
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Irena Emilova
The Conceptual Model for Managing Organizational Culture in the Sphere of Social Activities
Summary:
The paper explores options to create a conceptual model for managing organizational culture in the sphere of social activities. In it a clarified the essence of organizational culture, as a phenomenon and its elements and new approaches to scientific and practical study.
There is selected subsystem - social services, for approbation of a particular model. In it is prove the idea, that organizational culture is a reliable tool for the development of any organization in today's complex and dynamic environment.
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Hrabrin Bashev
Governance Modes for Supply gf Agro-Ecosystem Services by Agricultural Farms in Bulgaria
Summary:
Despite growing environmental issues, and increasing public and private interests, scientific studies on the management of agroecosystem services are at the beginning stage. This article incorporates the interdisciplinary New Institutional Economics framework, and identifies and assesses diverse private, market, collective and public modes of management of ecosystem services applied by the Bulgarian farms. The study has found out that farms of the country use a great variety of private, market, collective and public modes of governance of farm activity related to agroecosystem services. There is significant differentiation of employed managerial forms depending on the type of ecosystem services and specialization of agricultural holdings. Management of agroecosystem services is associated with a considerable increase in the production and transaction costs of participating farms as well as big socio-economic and environmental effects for holdings and other parties. Factors that mostly stimulate the activity of Bulgarian producers for protection of agro-ecosystems and their services are participation in public support programs, access to farmers' advice, professional training, available information and innovation, received direct subsidies, personal conviction and satisfaction, positive experience of others, long-term and immediate benefits for the farm, and integration with suppliers, buyers and processors. Suggested holistic framework for analysing the system of management of agro-ecosystem services is to be extended and improved, and widely and periodically applied in the future.
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Daniela Feschiyan
Financial Analysis of the Structure, Composition and Effective Use of Publicly Owned Real Estate
Summary:
The research presents the structure and content for a system of indicators for financial analysis of publicly owned real estate. The aim is to clarify the logic, significance, numerical values and methods of use of the proposed indicators for financial analysis and evaluation of the effective use real estate. Potential approaches of examining their comparability and compatibility with other indicators, as well as opportunities for clustering of similar performance and time tracking analysis of objects are discussed. The methodology for deriving the indicators and their meanings enables the study of the effectiveness of the functioning of publicly owned real estate. The proposed system of indicators will improve the effective decision making in the management of publicly owned real estate. Developed by the author, a system of indicators of financial analysis of municipal property was piloted in 6 municipalities in South-Eastern Europe - the Municipality of Tirana, Municipality of Bucharest, Sofia Municipality, Municipality of Athens, City of Zagreb, and Municipality of Cajetina.
