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  Strategic Communication Management of Public Organizations in the Context of Social Media

  The article explores social media and explains how it affects the development of communication in the public sector in light of the increasing digitization and modernization of organizational processes that the sector is undergoing in modern societies. It discusses both the possibilities and limitations of using social media for public sector ... The article explores social media and explains how it affects the development of communication in the public sector in light of the increasing digitization and modernization of organizational processes that the sector is undergoing in modern societies. It discusses both the possibilities and limitations of using social media for public sector communications. The article first focuses on the major changes in global communications brought about by social media, on the development of the adoption and application of social media within the modernization of the public sector, and on the domestication of these platforms in such organizations. It then highlights how social media can be integrated into the public sector, its main applications and the changes it brings to communication flows. Criticisms and challenges in adopting social media for public sector communication are also touched upon, as well as key future research questions.

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  Agrarian Contracts, Process of Contracting and Contractual Order

  In modern conditions, much of the relationship between agrarian agents, and agricultural activity in general, is governed by some forms of contract. However, economic analyzes of agrarian contracts in Bulgaria are incidental, limited to individual types of contracts, and detached from the process of contracting and contract imlementation, and ... In modern conditions, much of the relationship between agrarian agents, and agricultural activity in general, is governed by some forms of contract. However, economic analyzes of agrarian contracts in Bulgaria are incidental, limited to individual types of contracts, and detached from the process of contracting and contract imlementation, and dominating institutional order. This article continues the presentation of a holistic A-M-P-O approach to the economic analysis of contracts and contractual relations of agrarian Agents by conducting an economic analysis of the available contractual Means, the agrarian contracting Process, and the resulting contractual Order. First, a classification of the principle types of contracts is made and their economic characteristics, possibilities and disadvantages for governing the relations of agrarian agents are analyzed. After that, the stages of the agrarian contracting process is analised, the critical factors of transaction costs presented, and a matrix for determining the most efficient governing form, depending on the combination of critical dimensions of agrarian transactions, suggested. Finally, the specific contractual and governance order resulting from the contractual process is analyzed, and the stages of the process of improving contractual relations in the agrarian sphere are presented.

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  Research Geographic Expansion Opportunities for Businesses through Alternative Network Strategies

  The research aims to analyze the opportunities for geographic expansion through the implementation of network company strategies. The expectations are that focusing on vertical and horizontal integration will offer a comprehensive understanding of this critical aspect of enterprise growth. Innovative approaches such as vertical and horizontal ... The research aims to analyze the opportunities for geographic expansion through the implementation of network company strategies. The expectations are that focusing on vertical and horizontal integration will offer a comprehensive understanding of this critical aspect of enterprise growth. Innovative approaches such as vertical and horizontal integration are examined for optimizing the value chain and gaining competitive advantages. The significance of collaboration and the formation of cooperatives among producers to enhance efficiency and establish a strong market presence is underscored. Additionally, the article presents global trends, local circumstances and the current status in Greece through synthesis and strategic analysis, offering alternative strategies for the future with a focus on network connections and innovations. Examples from key agricultural sectors in Greece, such as oranges, olives and olive oil, are also included in the assessment.