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  Generative Artificial Intelligence and the Potential Benefits for Banks

  There is no doubt that the emergence of ChatGPT in November 2022 has become one of the most significant technological events in recent decades. The new-generation chat platform developed by OpenAI has caused a veritable "tsunami" of interest in its underlying Generative Artificial Intelligence (Gen AI). Business organizations in all economic areas ... There is no doubt that the emergence of ChatGPT in November 2022 has become one of the most significant technological events in recent decades. The new-generation chat platform developed by OpenAI has caused a veritable "tsunami" of interest in its underlying Generative Artificial Intelligence (Gen AI). Business organizations in all economic areas are dramatically increasing their investments in this new technology and launching pilot projects testing its capabilities. Banks are no exception to this trend. With the vast amounts of data at their disposal and ever-increasing user demands, they are quickly realizing that Gen AI promises numerous benefits both concerning customer service and in terms of internal banking processes and operations. This paper examines the characteristics of generative artificial intelligence by comparing it with traditional AI models that have been used in banks. The main factors that make banking the perfect place for the application of the new technology are brought out. Based on this, the analysis focuses on surveying the many potential benefits of its implementation – from improving customer experiences, through better risk management, to optimizing the work of back-office employees and developers.

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  European Policies for Multilingualism

  The present study aims to present contemporary European multilingualism policies. In the spirit of European values, the quest for knowledge is directed towards the development of language competences in more than one of the European languages. These policies are gaining momentum especially after Britain's exit from the European Union. The purpose ... The present study aims to present contemporary European multilingualism policies. In the spirit of European values, the quest for knowledge is directed towards the development of language competences in more than one of the European languages. These policies are gaining momentum especially after Britain's exit from the European Union. The purpose of the research is to show the direction in which the European policies for multilingualism are heading. They are of utmost importance for the development of common values in the European Union and represent an indispensable support for the sustainability of the Ênion. Learning another foreign language has many positive sides. learning a language other than the mother tongue develops a new way of thinking in the learner. This is of utmost importance for creating a climate of acceptance and mutual understanding.

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  Strategic Communication Management of Public Organizations in the Context of Social Media

  The article explores social media and explains how it affects the development of communication in the public sector in light of the increasing digitization and modernization of organizational processes that the sector is undergoing in modern societies. It discusses both the possibilities and limitations of using social media for public sector ... The article explores social media and explains how it affects the development of communication in the public sector in light of the increasing digitization and modernization of organizational processes that the sector is undergoing in modern societies. It discusses both the possibilities and limitations of using social media for public sector communications. The article first focuses on the major changes in global communications brought about by social media, on the development of the adoption and application of social media within the modernization of the public sector, and on the domestication of these platforms in such organizations. It then highlights how social media can be integrated into the public sector, its main applications and the changes it brings to communication flows. Criticisms and challenges in adopting social media for public sector communication are also touched upon, as well as key future research questions.