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Manipulating of Public Opinion - Psychological Foundations

Authors

Keywords
public opinion, psychological means, manipulation

Summary
Public opinion is presented as a heterogeneous mixture of rational beliefs, irrational stereotypes and emotional beliefs of individuals from the target audience. For its consolidation psychologically grounded techniques and tactics are offered. They must comply with both rational and emotional characteristics and the sign of its constituent individual opinions - positive, zero, negative. Each approach is illustrated by a case study.

JEL:
Pages: 17
DOI: 

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