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Ivanka Tsoneva
“Black" or Negative PR as Competition Tools
Summary:
Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.
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Natalia F. Altukhova, Elena V. Vasileva
Internet-Entrepreneurship in Russia and the New Forms of Training Young Entrepreneurs
Summary:
The article considers features of development of startups in Russia. Department of Business Informatics Financial University under the Government of the Russian Federation teaches undergraduate and graduate students the basics of entrepreneurship on the Internet from 2015. Developed author's techniques of training of young entrepreneurs based on the use of technology design thinking. The authors use the example of a business game, which uses design thinking and Lean Startup.
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Penka Shishmanova
The Key Challenges of Knowledge-based Economy Facing Some Countries of the Balkan Region (Greece, Bulgaria, Turkey)
Summary:
This paper analyzes the progress of three Balkan countries – Greece, Bulgaria and Turkey, in building a knowledge-based economy. For this purpose we employ the Knowledge Assessment Methodology – KAM/ of the World Bank and, in particular, a system of indicators integrated into four supporting “pillars” – economic initiative and institutional environment, education, innovations, information and communication technologies.
Based on that, we compare the accomplishments of the respective countries, uncover the common ground and the differences between them, outline their weaknesses and comparative advantages, high-light their particular problems and lay down their potentials. All of this in the long run is intended to outline the key challenges of knowledge-based economy facing each of the three countries and the Balkan region at large.
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Galina Chipriyanova
Specificity of The Digitalization of the Training in Accounting, Bachelor’s Degree
Summary:
A key commitment in digitalization is the integration of digital technologies in existing learning processes to add more value to the educational product. The digitalization of accounting training favors its development as a process based on meaningful learning activities that take place in an interactive environment and on specific work situations about accounting practice.
Special attention is paid to determining internal factors for the success of this process, such as the presence of strong leadership, defined strategic goals of digitalization, creation of new working models and finding the right digital tools.
Three main options for further digitalization of accounting training are presented as in parallel the research analyzes the possibilities of the applicable digital tools.
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Metody Kanev
The Creative and Disruptive Societal Change. The Place and Role of Universities.
Summary:
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Karim Naama
The State of Information Technology in the Arab World
Summary:
Information technology has become extremely important in the post-Cold War world. Developments in information technology have been described as a revolution due to their role in spurring human communities into a higher stage of development based in on knowledge and information. Information capital has become an essential resource given that information technology, which refers to both information networks and telecommunications, is now considered a form of capital. The growing importance of information capital arises from the shift towards economic globalization, the growing need for diversifying sources of information to achieve sound decision-making, as well as the overall impact of information technology on the individual politically, socially, and culturally.
