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Emil Tsanov
Conceptual Aspects of Social Digital University
Summary:
The development of information technologies in direct proportion to the growth of technology and media for social interaction, sharing of resources and management of the relationship between objects and subjects of these processes, incl. university education systems requires improvements in their direction trinity "social network - content management - management of customer satisfaction." There are technologies, processes and specialized tools by means of which the contemporary complex environments for Content Management can automate processes throughout the life cycle of educational activities. Complex and diverse processes between objects and subjects of collaborative working build the nodes and relationships in a heterogeneous, multi-dimensional, optimal manageable social graph.
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Dancho Danchev
Online Commerce in Social Networks: A Global Perspective
Summary:
The current global aspects of social commerce, as a business model combining online commerce and social networks, are under consideration. Emphasis is placed on the conceptualization of this commercial and social phenomenon and the benefits of social commerce, its successful development and the factors that condition modern trends are highlighted. Some guidelines for increasing sales in social commerce are outlined, as well as the challenges in its development.
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Vanya Ganeva
Social and Solidarity Economy – Democratic Association, Mutual Aid and Cooperation
Summary:
The author of this article attempts to clarify the nature, specificity and role of social and solidarity economy in the modern world. She also discusses to what extent it should be the focus of attention of economic sociology as a science in the context of the relation with its subject matter, and which approaches and theories in sociology and economic sociology can be used as explanatory models of social and solidarity economy.
The conclusion is that social and solidarity economy successfully combines the achievement of economic and social objectives. It contributes to social cohesion and inclusion, and plays an important role in integrating risk groups such as people with mental and physical disabilities.
Social and solidarity economy as part of the economy of a society is the subject of research by economic sociology as a science studying the social aspects of economic life. The theoretical approaches (for social networks, social capital, social nature of economic activities, etc.), developed in modern economic sociology, can be used as explanatory models of the processes occurring in social and solidarity economy.
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Dimitar Kolev, Elizar Aleksiev Stanev
Facebook Usage for Marketing Meàsurements (by the Example of Meat Industry Organizations in Bulgaria)
Summary:
The significance of social networks for the business as a part of marketing instruments is constantly growing, which requires constant observations and studies of different opportunities for conducting marketing researches. In this article some of the methods for marketing research in Facebook’s fan pages for key meat industry producers in Bulgaria have been shown. A comparison between the selected fan pages and other leading Facebook fan pages from Bulgaria has been made. On the basis of that analysis some key prepositions have been presented.
