Facebook Usage for Marketing Meàsurements (by the Example of Meat Industry Organizations in Bulgaria)

Authors

Keywords
Facebook page, Facebook activity, fan page, content, likes, comments, shares, social network

Summary
The significance of social networks for the business as a part of marketing instruments is constantly growing, which requires constant observations and studies of different opportunities for conducting marketing researches. In this article some of the methods for marketing research in Facebook’s fan pages for key meat industry producers in Bulgaria have been shown. A comparison between the selected fan pages and other leading Facebook fan pages from Bulgaria has been made. On the basis of that analysis some key prepositions have been presented.

JEL: M3, M31
Pages: 11
DOI: 

More titles

  • Motivation for Development and Effects of Organic Farming

    The development of organic farming in Bulgaria is one of the priorities of the Ministry of Agriculture and Foods which works to maintain the trend of increasing the number of organic farmers, the amount of organically cultivated lands and the diversity of organically grown crops and animals. The positive effects of organic products and foods for ...

  • Opportunities for Building Computer Information Systems in Municipalities Using Dynamic Document Management

    The article deals with the structural differences of the documents in municipal administrations of Bulgaria. These documents are official forms that contain specific facts and information specified by the law. In this sense, each municipal administration works with documents using its own structure described in existing state and municipal ...

  • Problems Related to Assessment of Business Foreign Language Knowledge and Skills

    The Foreign language teaching is related to the achievement of predetermined goals. In the field of the language for general use, these goals are oriented towards teaching phonetic, lexical and grammatical knowledge of language skills and their application in communication between people. The checking of the knowledge takes place frequently ...