• Èêîíà çà ñìÿíà íà åçèêà íà áúëãàðñêè
  • Icon to change language to english

Facebook Usage for Marketing Meàsurements (by the Example of Meat Industry Organizations in Bulgaria)

Authors

Keywords
Facebook page, Facebook activity, fan page, content, likes, comments, shares, social network

Summary
The significance of social networks for the business as a part of marketing instruments is constantly growing, which requires constant observations and studies of different opportunities for conducting marketing researches. In this article some of the methods for marketing research in Facebook’s fan pages for key meat industry producers in Bulgaria have been shown. A comparison between the selected fan pages and other leading Facebook fan pages from Bulgaria has been made. On the basis of that analysis some key prepositions have been presented.

JEL: M3, M31
Pages: 11
DOI: 

More titles

  • Studying the Competitiveness of Tourism Business in the Republic of Bulgaria (Evaluation of the Differences of the Services Offered)

    Maintaining high competitiveness in tourism business (hotel business, in particular) contributes both to the long-term development and management of regions and to the sustainable and competitive development of regional tourist destination. The article deals with issues related to the competitiveness of tourism in Bulgaria by evaluating the hotel ...

  • The Results of Implementation of the International Financial Reporting Standards in Ukraine: Problematic Issues and Solutions

    In May, 2011 Verhovna Rada of Ukraine amended the law “On Accounting and Financial Statements in Ukraine”, according to which domestic enterprises, and foremost joint stock companies, banks, and insurance companies are obliged to prepare and present financial and consolidated statements in accordance with the International Standards of Financial ...

  • Problems Related to Assessment of Business Foreign Language Knowledge and Skills

    The Foreign language teaching is related to the achievement of predetermined goals. In the field of the language for general use, these goals are oriented towards teaching phonetic, lexical and grammatical knowledge of language skills and their application in communication between people. The checking of the knowledge takes place frequently ...