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Violeta Dimitrova
Retail Enterprise Bargain Power
Summary:
The changes in the bargain power of traders are a result from the rising levels of concentration in the retail sector by increasing the area of physical outlets, the concentration of electronic stores and the establishment of retail chains, as well as by accelerating the processes of merging, buying-up, and implementing own brands. Subject of research is the bargain power of retailers at negotiations with suppliers. The concepts ‘market power’ and ‘bargain power’ of retailers as buyers are clarified. A review is made of the theory on the power of retailers within the chain of selling consumer goods. The study is on the changes in the concentration of retail trade in Bulgaria and the bargain power of the latter in negotiations, measured by the level of gross margins.
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Snejina Kadieva
Àdditional Sevices in Hospitality as a Tool for Enhancing Customer Satisfaction
Summary:
The article aims at examining the nature, characteristics and classification of additional services in the hospitality industry. Their role and importance for adding value to the hotel product and increasing customer satisfaction are outlined. Special attention is paid to the modern aspects in offering additional services. The emphasis is on the effect of introducing digital technology on innovation when offering additional services in the modern hospitality business.
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Nikolinka Dimitrova Ignatova
Study of Competitive Advantages of Residential Properties
Summary:
The study analyzes and compares the indicators characterizing the competitive advantages of residential properties in two regions of the country – the north and south-central region. The main criteria for the selection of the two regions are the average living area per occupant, the structure of the buildings, the location of both regions and the number of counties therein. Subject of analysis are the residential properties in the northern and southern central region and the counties therein – Veliko Tarnovo, Gabrovo, Razgrad, Ruse, Silistra, Kardzhali, Pazardzhik, Plovdiv, Smolyan, and Haskovo. The study is focused on following indicators: price and quality (range) of residential properties, characterizing their competitive advantages. The time period of the study is from 2010 to 2014. The study analyzes the impact of individual factors of micro and macroenvironment on the market and the competitive advantages of residential property.
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Olena Sushchenko
Îáåñïå÷åíèå èíôîðìàöèîííîé áåçîïàñíîñòè ïðåäïðèíèìàòåëüñêîé äåÿòåëüíîñòè â ñôåðå
å-êîììåðöèè
Summary:
Ñîâðåìåííàÿ ýêîíîìèêà íåâîçìîæíà áåç ýëåêòðîííîé êîììåðöèè (e-ñommerce), êîòîðàÿ ÿâëÿåòñÿ îäíèì èç íàèáîëåå áûñòðîðàñòóùèõ ñåêòîðîâ ìèðîâîé ýêîíîìèêè. Îáúåì ýëåêòðîííûõ ñäåëîê ïîñòîÿííî ðàñòåò, óâåëè÷èâàåòñÿ êîëè÷åñòâî èíòåðíåò-ïîòðåáèòåëåé è èíòåðíåò-ìàãàçèíîâ. Ýëåêòðîííàÿ êîììåðöèÿ âîçíèêëà â ðåçóëüòàòå ðàçâèòèÿ èíôîðìàöèîííî-êîììóíèêàöèîííûõ òåõíîëîãèé è êîìïüþòåðíûõ ñèñòåì.  îñíîâå åå ôóíêöèîíèðîâàíèÿ è ðàçâèòèÿ ëåæèò, ïðåæäå âñåãî, èíôîðìàöèÿ, èíôîðìàöèîííûå ðåñóðñû. Ïðè ýòîì, íàðÿäó ñ ðàçâèòèåì èíôîðìàöèîííûõ òåõíîëîãèé è óâåëè÷åíèåì èíôîðìàöèîííûõ ïîòîêîâ, ðàñòåò è óðîâåíü èíôîðìàöèîííûõ óãðîç. Ïîýòîìó âîïðîñû îáåñïå÷åíèÿ èíôîðìàöèîííîé áåçîïàñíîñòè ïðåäïðèíèìàòåëüñêîé äåÿòåëüíîñòè â ñôåðå ýëåêòðîííîé êîììåðöèè è èññëåäîâàíèÿ ðîëè èíôîðìàöèîííûõ ðåñóðñîâ â åå ðàçâèòèè ÿâëÿåòñÿ ÷ðåçâû÷àéíî âàæíûì è àêòóàëüíûì.
Öåëüþ èññëåäîâàíèÿ ÿâëÿåòñÿ ðàçðàáîòêà òåîðåòè÷åñêèõ è ïðàêòè÷åñêèõ ðåêîìåíäàöèé ïî îáåñïå÷åíèþ èíôîðìàöèîííîé áåçîïàñíîñòè ïðåäïðèíèìàòåëüñêîé äåÿòåëüíîñòè â ñôåðå ýëåêòðîííîé êîììåðöèè.
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Admira Boshnyaku
Characteristics of the Business Environment in the Context of Industry 4.0
Summary:
Today’s business organisations operate in an extremely complex and rapidly changing business environment. Among the reasons for this dynamics are rapid technological progress, business globalization processes, changes in consumer requirements, etc. The fourth industrial revolution and the massive application of the technologies associated with it in all aspects of our lives, in combination with the COVID-19 pandemic, have significantly strengthened all these processes, changing important factors of the surrounding business environment and thus posing new requirements and challenges for companies. In this regard, this article examines the main groups of macro factors of the business organizations' environment, analyzes some changes in them and some new requirements caused by Industry 4.0, that business organizations should take into account in the process of strategic business planning.
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Mihail Chipriyanov
The Advantages of Competitive Strength Report for the Strategic Management
Summary:
The Competitive Strength Report (CSR) is a method for strategic researches and decisions concerning strategic competitive strength of the company. Its applying pursue of determination on the current condition and the perspectives towards development of the competitive strength, which makes easier the elaboration of the strategic decisions and determination of the resources necessary to its implementation. Using CSR contributes to introducing a higher degree of analytic thinking in the strategic planning and managing processes as a whole as well as in the various particular stages.
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Mihail Chipriyanov, Galina Chipriyanova
Field of Application of Decision Support Systems (DSS) in Photovoltaic Project Management
Summary:
The article focuses on current issues in the field of application of Decision Support Systems (DSS) in the management of photovoltaic (PV) projects. In the era of renewable energy growth and the increasing need for environmentally sustainable solutions, PV projects are becoming increasingly important. In order to successfully execute such projects, informed decision-making and optimal resource utilization are required. One effective solution in this direction is the implementation of an integrated DSS, which supports the decision-making process. The article assesses the functions of DSS in PV projects, with a particular emphasis on its capabilities for data management and analysis, scenario analysis and simulation, as well as risk assessment and management. Using the case method, the importance of DSS in improving decision-making, optimizing resource allocation and increasing the efficiency of PV projects is argued.
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Mihail Chipriyanov
Product Benchmarking Research
Summary:
As a method for strategic research and decisions, benchmarking contributes to determining the best practices in different companies and to understanding the key factors promoting their success. To that end, the most significant achievements of others are introduced to the organization. Product benchmarking especially contributes to finding the most important factors for success in the supply market. This supports the elaboration of management decisions concerning implementing product policies and, thereby, stimulating the creation of the best product quality and increasing product value for the customers.
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Mariyana Bozhinova, Petranka Midova, Simeonka Petrova, Ventsislav Perkov, Mariana Kuteva
Development and Competitiveness of Retail Chains in Bulgaria
Summary:
The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in turn, expand its network of stores in various cities throughout the country, and some of them even think of expansion abroad.
The survival and the development of the commercial chains in a market with strong competition is connected with the identification and the use of sources of competition advantages as well as the permanent evaluation and analysis of their competitiveness – a subject of research in this work. Based on this conclusions are drawn and recommendations are made for increasing the competitiveness of the commercial chains.
