Dialog

More titles

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  Communication properties of brand

  The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in ... The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in the contemporary business environment it is superb, but not one and only, instrument for taking hard-to-copy competitive advantages and it provides the much needed dialogue with consumer, who on her/his side has more and more opportunities to influence brand’s life in the market. Also the most important tasks of brand in terms of communication are listed, and by means of two diagrams its main elements and their functions are illustrated in different perspectives.

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  Econometric Estimation of Bulgarian Investment Function

  An investment function in economic terms is a concept or strategy that explains the relationships between shifts in the national income and changes in the investment patterns in the national economy. In this publication the methodology of vector error correction model (VECM) is applied to investigate long-run and short-run relationships between ... An investment function in economic terms is a concept or strategy that explains the relationships between shifts in the national income and changes in the investment patterns in the national economy. In this publication the methodology of vector error correction model (VECM) is applied to investigate long-run and short-run relationships between investments and some of their key determinants - real gross domestic product, inflation, discount interest rate and a composite index of financial development. Econometric analysis is based on annual data, which covered the period from 1991 to 2011. It is estimated there are three investment functions – of the total investment, private investment and foreign direct investment. Åach function is analyzed with and without structural shocks occurring in the study period.

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  Consumer Evaluation of Competitiveness of Importers of New Cars in Bulgaria

  The competitiveness of the commercial business is a topical and important problem of modern society and economy. The ability of business organizations to seek and use best sources of competitive advantage, from external and internal environment determines their survival in a dynamic market environment. Due to lack of time and resources most ... The competitiveness of the commercial business is a topical and important problem of modern society and economy. The ability of business organizations to seek and use best sources of competitive advantage, from external and internal environment determines their survival in a dynamic market environment. Due to lack of time and resources most companies do not conduct systematic market research and often make management decisions based on incomplete information, best practice or intuition. Meanwhile, the company's products are intended for the consumers and their perceptions are often subjective and irrational, that requires their study. The main aim of this article is to identify the sources of competitive advantages, which are based on consumer evaluation of competitive position of the enterprise.