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  Consumer Evaluation of Competitiveness of Importers of New Cars in Bulgaria

  The competitiveness of the commercial business is a topical and important problem of modern society and economy. The ability of business organizations to seek and use best sources of competitive advantage, from external and internal environment determines their survival in a dynamic market environment. Due to lack of time and resources most ... The competitiveness of the commercial business is a topical and important problem of modern society and economy. The ability of business organizations to seek and use best sources of competitive advantage, from external and internal environment determines their survival in a dynamic market environment. Due to lack of time and resources most companies do not conduct systematic market research and often make management decisions based on incomplete information, best practice or intuition. Meanwhile, the company's products are intended for the consumers and their perceptions are often subjective and irrational, that requires their study. The main aim of this article is to identify the sources of competitive advantages, which are based on consumer evaluation of competitive position of the enterprise.

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  Communication properties of brand

  The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in ... The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in the contemporary business environment it is superb, but not one and only, instrument for taking hard-to-copy competitive advantages and it provides the much needed dialogue with consumer, who on her/his side has more and more opportunities to influence brand’s life in the market. Also the most important tasks of brand in terms of communication are listed, and by means of two diagrams its main elements and their functions are illustrated in different perspectives.

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  Investment Portfolios of Insurance Companies: Essence, Structure, Problems

  The article reviews the nature and changes in the investment portfolios of insurance companies in crisis. Investment of equity and reserves is an essential part of the overall activities of insurance companies. Insurance companies' asset management includes investments in securities that generate investment and operating cash flows in the ... The article reviews the nature and changes in the investment portfolios of insurance companies in crisis. Investment of equity and reserves is an essential part of the overall activities of insurance companies. Insurance companies' asset management includes investments in securities that generate investment and operating cash flows in the financial markets. Under the conditions of a global financial crisis efficient investment portfolios must be built on optimal diversification of the various types of investment in order to reduce the investment risk.