Dialog

More titles

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  Communication properties of brand

  The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in ... The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in the contemporary business environment it is superb, but not one and only, instrument for taking hard-to-copy competitive advantages and it provides the much needed dialogue with consumer, who on her/his side has more and more opportunities to influence brand’s life in the market. Also the most important tasks of brand in terms of communication are listed, and by means of two diagrams its main elements and their functions are illustrated in different perspectives.

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  Investment Portfolios of Insurance Companies: Essence, Structure, Problems

  The article reviews the nature and changes in the investment portfolios of insurance companies in crisis. Investment of equity and reserves is an essential part of the overall activities of insurance companies. Insurance companies' asset management includes investments in securities that generate investment and operating cash flows in the ... The article reviews the nature and changes in the investment portfolios of insurance companies in crisis. Investment of equity and reserves is an essential part of the overall activities of insurance companies. Insurance companies' asset management includes investments in securities that generate investment and operating cash flows in the financial markets. Under the conditions of a global financial crisis efficient investment portfolios must be built on optimal diversification of the various types of investment in order to reduce the investment risk.

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  Farm Accountancy Data Network (FADN) in the Context of Agricultural Statistics

  The Farm Accountancy Data Network (FADN) is a partial representative survey for evaluating the income and economic activities of agricultural holdings in the European Union. The survey covers only holdings that are considered market-oriented or commercial and they form the field of observation. In this paper we present the methodological framework ... The Farm Accountancy Data Network (FADN) is a partial representative survey for evaluating the income and economic activities of agricultural holdings in the European Union. The survey covers only holdings that are considered market-oriented or commercial and they form the field of observation. In this paper we present the methodological framework of the FADN survey with the emphasis on the basic definitions and main indicators describing the activities of the agricultural holdings. Further we clarify the criteria used for the stratification of the holdings, the sampling methods and the contents of the Farm Return questionnaire. More attention is focused on the specific application of the FADN in Bulgaria with statistical analysis of the main economic results of the agricultural holdings for the period 2004 – 2009.