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  Modeling of Household's Behavior in the Process of Acquiring Financial Assets/Liabilities

  The paper examines the behavior of households, who are the main net saviors in the Bulgarian economy. With accumulated savings they cover their investment and provide financial sources to other economic agents in the economy by the intermediation of the financial institutions. The households play the important role in the economy, especially in ... The paper examines the behavior of households, who are the main net saviors in the Bulgarian economy. With accumulated savings they cover their investment and provide financial sources to other economic agents in the economy by the intermediation of the financial institutions. The households play the important role in the economy, especially in the case of the worsening external imbalances, which could be narrowed by the increasing household savings in the economy. For this purpose, it is necessary to define the factors, which determine the dynamics of the acquired financial assets and incurred financial liabilities. The empirical results obtained from the compiled financial accounts (SNA), according to the provided methodology in Mihaylova (2004), are used.

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  Manipulating of Public Opinion - Psychological Foundations

  Public opinion is presented as a heterogeneous mixture of rational beliefs, irrational stereotypes and emotional beliefs of individuals from the target audience. For its consolidation psychologically grounded techniques and tactics are offered. They must comply with both rational and emotional characteristics and the sign of its constituent ... Public opinion is presented as a heterogeneous mixture of rational beliefs, irrational stereotypes and emotional beliefs of individuals from the target audience. For its consolidation psychologically grounded techniques and tactics are offered. They must comply with both rational and emotional characteristics and the sign of its constituent individual opinions - positive, zero, negative. Each approach is illustrated by a case study.

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  The Role of Small and Medium Enterprise in the Development of Moldavian Economy

  Orientation of the Republic of Moldova's European integration, the signing of the Agreement on Partnership and Cooperation between Moldova and the European Union and Action Plan led to new requirements for the organization of manufacturing. In circumstances where it is necessary to increase production, which is very important for Moldova, a small ... Orientation of the Republic of Moldova's European integration, the signing of the Agreement on Partnership and Cooperation between Moldova and the European Union and Action Plan led to new requirements for the organization of manufacturing. In circumstances where it is necessary to increase production, which is very important for Moldova, a small business is particularly important.