Development and Competitiveness of Retail Chains in Bulgaria

Authors

Keywords
retail chains, competitiveness

Summary
The development of commercial chains in Bulgaria was caused by the benefits they provide to customers. In the last two - three years there is strong interest of foreign retail chains to the Bulgarian market. National chains, in turn, expand its network of stores in various cities throughout the country, and some of them even think of expansion abroad.

The survival and the development of the commercial chains in a market with strong competition is connected with the identification and the use of sources of competition advantages as well as the permanent evaluation and analysis of their competitiveness – a subject of research in this work. Based on this conclusions are drawn and recommendations are made for increasing the competitiveness of the commercial chains.

JEL: M21
Pages: 15
DOI: 

More titles

  • On the Corporate Investments in Human Capital

    The focus of the material is put on examining and defining the problems with risk management on the corporate investments in human capital....

  • Human Action, Part Four, Chapter XXIII. The Data of the Market

    Catallactics, the theory of the market economy, is not a system of theorems valid only under ideal and unrealizable conditions and applicable to reality merely with essential restrictions and modifications. All the theorems of catallactics are rigidly and without any exception valid for all phenomena of the market economy, provided the particular ...

  • The Law of Value and the Global Financial Crisis

    The modern world is in the vortex of an unprecedented as yet crisis. Nobody is capable of predicting neither the scope of the Slump nor its depth. Not to mention its duration. Most publications related to the global financial crisis concern only the external symptoms of the Slump without looking into its deep reasons and driving forces. Given ...