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Michal Stoyanov
Opportunities to E-commerce in Times of Economic Crisis
Summary:
In the global economic crisis, the challenge of electronic commerce creates great potential to reap the benefits of economic agents by making an online purchase. Ecommerce with its advantages and disadvantages, creating an alternative model of shopping for all the economic actors in the information society in each stage of the cycle.
The practical focus of the study consists in comparing the two applied by leading companies worldwide commercial technologies, achieved major effects of their operations and derive recommendations for improving their competitive position in the digital market.
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Violeta Dimitrova
Dynamics of the Competitive Advantages in Commodities’ Commerce
Summary:
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Mihal Stoyanov, Desislava Grozdeva
Mobile Internet Commerce as a Form of Fluid Commerce
Summary:
Mobile commerce is a form of non-store retail trade that furthers the development of e-commerce through its implementation using portable smart devices with Internet access. Evolutionary emergence of mobile commerce is a tool of expanding opportunities for the implementation of commerce in the desired user location and time.
It stands out as a fluid, highly adaptable and highly personalized form of commerce, modern and efficient mechanism for selling products in global markets, which solves some of the current shortcomings of e-commerce, basically the possibility of completely autonomous and independent of physical fixed hardware to exchange in the preferred location for the virtual exchange.
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Iskren Tairov
Mobile Commerce and its Problems
Summary:
Mobile technologies bring sufficient benefits to business, which can be realized only if companies succeed to use them effectively. The present paper describes mobile technologies and their evolution as a premise for mobile commerce development in detail.
Object of study of this paper is mobile commerce in developed countries and in Bulgaria. The paper is focused on mobile commerce problems. The purpose of the paper is to recommend directions in solving mobile commerce issues on security.
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Dancho Danchev
Online Commerce in Social Networks: A Global Perspective
Summary:
The current global aspects of social commerce, as a business model combining online commerce and social networks, are under consideration. Emphasis is placed on the conceptualization of this commercial and social phenomenon and the benefits of social commerce, its successful development and the factors that condition modern trends are highlighted. Some guidelines for increasing sales in social commerce are outlined, as well as the challenges in its development.
