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Ivanka Tsoneva
“Black" or Negative PR as Competition Tools
Summary:
Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.
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Ivanka Tsoneva
Manipulating of Public Opinion - Psychological Foundations
Summary:
Public opinion is presented as a heterogeneous mixture of rational beliefs, irrational stereotypes and emotional beliefs of individuals from the target audience. For its consolidation psychologically grounded techniques and tactics are offered. They must comply with both rational and emotional characteristics and the sign of its constituent individual opinions - positive, zero, negative. Each approach is illustrated by a case study.
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Ivanka Tsoneva
The Change of Public Opinion - Psychological Methods
Summary:
The methods for changing public opinion can be explained by classical and new concepts of applied psychology. Different variants of bilateral verbal communication are analyzed. Emotional approaches for changing public opinion are explained by the theory of commitment and consistency in actions.
