Corporate Social Responsibility of Bulgarian Banking Sector – Mission and Business Practice
Authors
Keywords
commercial banks, corporate social responsibility, bank legislation, global financial crisis
Summary
As a consequence of legal regulation, the organization of bank activity and established traditions, society often treats commercial banks only as subjects, absorbing and redistributing monetary resources in order to obtain financial advantage which benefits both banks and their owners. However, a similar perception is not applicable to the vision of modern banks which demonstrate aspirations of harmony with the surrounding socio-economic environment and a desire to improve their image in the corporate community. In this respect, corporate social responsibility of banks is a way to voluntarily integrate their business into national and international processes.
Pages: 10
DOI: