Dialog

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  Meme, Brand and Pop-Culture

  Being a social animal human demonstrates unusual aptitude to imitation which is peculiar to his/her ‘natural’ roots but rather, in a large extend, it is a result of the ‘cultural’ submersion. For that reason the following text makes brief review of the R. Dawkins’ theory of memes in order to apply it later to the contemporary market context and ... Being a social animal human demonstrates unusual aptitude to imitation which is peculiar to his/her ‘natural’ roots but rather, in a large extend, it is a result of the ‘cultural’ submersion. For that reason the following text makes brief review of the R. Dawkins’ theory of memes in order to apply it later to the contemporary market context and especially in terms of brands. Several examples are given concerning prominent brands as Apple, Doc Martens and some others since they build the argumentation in favor of the thesis that, in principal, brands are among the strongest memes we could encounter in culture and nowadays they take advantage of the highly intensive global communication flow via Internet. Given ideas, behavior and practices of consumption are greatly transferable at least between the limits of certain subculture networks if only there is available powerful enough mechanism to put the meme in motion.

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  Resistance to Organizational Change in Socio-Psychological Aspect

  Organizations are forced to change constantly. Employees react to the occurring organizational changes in a different manner. Where there is negative attitude, there is also resistance. It can be discussed in various aspects. In this article we will place the emphasis on its socio-psychological aspect. Our aim is to point out the main ... Organizations are forced to change constantly. Employees react to the occurring organizational changes in a different manner. Where there is negative attitude, there is also resistance. It can be discussed in various aspects. In this article we will place the emphasis on its socio-psychological aspect. Our aim is to point out the main socio-psychological reasons for resistance, the forms it can take, as well as the measures which can be taken to prevent it or restrict it.

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  Empirical Analysis of the Economic Concentration Within the Largest Bulgarian Companies for the Period 2006-2013

  The article provides a descriptive analysis of the economic concentration and inequality among the 100 largest companies in the Bulgarian non-financial sector in the period from 2006 to 2013. For this purpose, data used are sales and number of employees provided by the annual ranking Capital 100. Established statistical measures of concentration ... The article provides a descriptive analysis of the economic concentration and inequality among the 100 largest companies in the Bulgarian non-financial sector in the period from 2006 to 2013. For this purpose, data used are sales and number of employees provided by the annual ranking Capital 100. Established statistical measures of concentration and disparity are applied to the data: concentration ratio, Herfindahl index and Gini coefficient. The empirical results suggest stabilization of the positions of the 10 largest companies, but at the same time growing importance of companies in the second half, i.e. of these with positions from 51 to 100.