Dialog

More titles

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  Meme, Brand and Pop-Culture

  Being a social animal human demonstrates unusual aptitude to imitation which is peculiar to his/her ‘natural’ roots but rather, in a large extend, it is a result of the ‘cultural’ submersion. For that reason the following text makes brief review of the R. Dawkins’ theory of memes in order to apply it later to the contemporary market context and ... Being a social animal human demonstrates unusual aptitude to imitation which is peculiar to his/her ‘natural’ roots but rather, in a large extend, it is a result of the ‘cultural’ submersion. For that reason the following text makes brief review of the R. Dawkins’ theory of memes in order to apply it later to the contemporary market context and especially in terms of brands. Several examples are given concerning prominent brands as Apple, Doc Martens and some others since they build the argumentation in favor of the thesis that, in principal, brands are among the strongest memes we could encounter in culture and nowadays they take advantage of the highly intensive global communication flow via Internet. Given ideas, behavior and practices of consumption are greatly transferable at least between the limits of certain subculture networks if only there is available powerful enough mechanism to put the meme in motion.

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  Civil Society - the Only Barrier to the Ever Increasing Economic Power of Corporations

  The article is about understanding the basics of a modern society crisis. That is why the latest conceptions of what a civil society is (regional, national and global) and what a corporation is (national and transnational) are introduced. Later, the article examines the relationship between civil society, political power and corporations in the ... The article is about understanding the basics of a modern society crisis. That is why the latest conceptions of what a civil society is (regional, national and global) and what a corporation is (national and transnational) are introduced. Later, the article examines the relationship between civil society, political power and corporations in the last 20-30 years.

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  Resistance to Organizational Change in Socio-Psychological Aspect

  Organizations are forced to change constantly. Employees react to the occurring organizational changes in a different manner. Where there is negative attitude, there is also resistance. It can be discussed in various aspects. In this article we will place the emphasis on its socio-psychological aspect. Our aim is to point out the main ... Organizations are forced to change constantly. Employees react to the occurring organizational changes in a different manner. Where there is negative attitude, there is also resistance. It can be discussed in various aspects. In this article we will place the emphasis on its socio-psychological aspect. Our aim is to point out the main socio-psychological reasons for resistance, the forms it can take, as well as the measures which can be taken to prevent it or restrict it.