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The Manipulation in Management and Mass Communication Technologies

Authors

Keywords
manipulation, manipulative techniques, management, propaganda, advertising, public relations

Summary
The aim of the research is to define the nature of the “manipulation” phenomenon and its manifestations in the management and mass communication technologies (propaganda, advertising and public relations). The research outlines some methods for managing cases of manipulation and, in certain cases - techniques for counter-manipulation.

JEL: M12, Ì19
Pages: 27
DOI: 

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