Product Benchmarking Research

Authors

Keywords
Benchmarking, Strategic Research, Strategic Decisions, Strategic Management, Planning Programming Budgeting System (PPBS)

Summary
As a method for strategic research and decisions, benchmarking contributes to determining the best practices in different companies and to understanding the key factors promoting their success. To that end, the most significant achievements of others are introduced to the organization. Product benchmarking especially contributes to finding the most important factors for success in the supply market. This supports the elaboration of management decisions concerning implementing product policies and, thereby, stimulating the creation of the best product quality and increasing product value for the customers.

JEL: M21
Pages: 26
DOI: 

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