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  The Strategic Role of Human Resources Planning to Achieve Sustainable Competitive Advantage

  Purpose: The main objective of the research is to achieve sustainable competitive advantage in the Egyptian tourism sector locally and globally, through the strategic role of human resources planning by maximizing value added, developing innovation and knowledge and increasing the quality of service provided. Practical implications: The state ... Purpose: The main objective of the research is to achieve sustainable competitive advantage in the Egyptian tourism sector locally and globally, through the strategic role of human resources planning by maximizing value added, developing innovation and knowledge and increasing the quality of service provided. Practical implications: The state seeks to adopt the human resources planning of Egyptian tourism companies to achieve a sustainable competitive advantage in the light of the sustainable development strategy. Originality/ value: The approach should be to adopt human resources planning in companies to achieve a sustainable competitive advantage. This research paper covers the framework of achieving the competitive advantage of tourism companies. Findings: The dimensions of human resources planning have a strategic role in increasing the rates of innovation, development and value added for tourism companies that achieve sustainable competitive advantage.

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  Clusters and Communication: Marketing Aspects of Argicultural Practice in Bulgaria

  This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 ... This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 and the new challenges it faces nowadays such as competitive improvement, value added and communication as well as internal business environment and country’s EU membership. Some crucial theoretical points in cluster formation are outlined in order to answer the question why such collaboration is useful and even necessary for the growth of local economy and resources optimization. The second part examines several examples exposed in connection with the local practices in clustering, social responsibility, the so called “cause marketing”, the benefits of active communication as well as cultural and wine tourism development which has been gaining popularity especially among the young generation of consumers.

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  Ethics in the Field of Higher Education

  The adoption of modern concepts and opinions related to good governance and corporate social responsibility lead to the normative settlement of ethics in public sector institutions, and in the field of higher education. As a result, ethical behavioral norms have been developed in educational institutions. Due to the increasing requirements in the ... The adoption of modern concepts and opinions related to good governance and corporate social responsibility lead to the normative settlement of ethics in public sector institutions, and in the field of higher education. As a result, ethical behavioral norms have been developed in educational institutions. Due to the increasing requirements in the last years for improving the quality of educational services and research results, ethical issues in the field of higher education are becoming more and more relevant, and integrity is increasingly becoming a prerequisite for the achievement of contemporary goals of educational institutions. This gives grounds for examining the mentioned problems – in theory and practice, both in the country and abroad, with a view to establishing concrete opportunities for development and improvement of the ethical norms in the field of higher education.