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  Clusters and Communication: Marketing Aspects of Argicultural Practice in Bulgaria

  This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 ... This paper focuses on the agricultural business in Bulgaria and the perspectives for its successful development and promotion in the context of global competition and positive aspects of cluster organizations. In the first place, it scrutinizes the problems that the sector has been experiencing since the political and economical changes in 1989 and the new challenges it faces nowadays such as competitive improvement, value added and communication as well as internal business environment and country’s EU membership. Some crucial theoretical points in cluster formation are outlined in order to answer the question why such collaboration is useful and even necessary for the growth of local economy and resources optimization. The second part examines several examples exposed in connection with the local practices in clustering, social responsibility, the so called “cause marketing”, the benefits of active communication as well as cultural and wine tourism development which has been gaining popularity especially among the young generation of consumers.

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  Audit Procedures and Inventory Verification Techniques

  This work is aimed at supporting the work of auditors by providing theoretical knowledge and illustrative examples regarding the inspection of inventories. Determining the actual amount of available inventory is an object of very high audit risk. It is a labour-intensive procedure; therefore, more attention should be paid to it. The paper ... This work is aimed at supporting the work of auditors by providing theoretical knowledge and illustrative examples regarding the inspection of inventories. Determining the actual amount of available inventory is an object of very high audit risk. It is a labour-intensive procedure; therefore, more attention should be paid to it. The paper discusses the issues, techniques and procedures that an auditor and other inspection bodies can use to get the most reliable evidence of the real size and ownership of inventories.

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  Ethics in the Field of Higher Education

  The adoption of modern concepts and opinions related to good governance and corporate social responsibility lead to the normative settlement of ethics in public sector institutions, and in the field of higher education. As a result, ethical behavioral norms have been developed in educational institutions. Due to the increasing requirements in the ... The adoption of modern concepts and opinions related to good governance and corporate social responsibility lead to the normative settlement of ethics in public sector institutions, and in the field of higher education. As a result, ethical behavioral norms have been developed in educational institutions. Due to the increasing requirements in the last years for improving the quality of educational services and research results, ethical issues in the field of higher education are becoming more and more relevant, and integrity is increasingly becoming a prerequisite for the achievement of contemporary goals of educational institutions. This gives grounds for examining the mentioned problems – in theory and practice, both in the country and abroad, with a view to establishing concrete opportunities for development and improvement of the ethical norms in the field of higher education.