Dialog

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  Communication properties of brand

  The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in ... The article is dedicated to brand as a communication device in marketing practice and, thence, it attempts to define in clearer manner why and how brand serves to companies’ sale objectives, and how could be used more successfully as a tool. The main thesis is that brand deserves the whole responsibility and attention of the management since in the contemporary business environment it is superb, but not one and only, instrument for taking hard-to-copy competitive advantages and it provides the much needed dialogue with consumer, who on her/his side has more and more opportunities to influence brand’s life in the market. Also the most important tasks of brand in terms of communication are listed, and by means of two diagrams its main elements and their functions are illustrated in different perspectives.

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  Econometric Estimation of Bulgarian Investment Function

  An investment function in economic terms is a concept or strategy that explains the relationships between shifts in the national income and changes in the investment patterns in the national economy. In this publication the methodology of vector error correction model (VECM) is applied to investigate long-run and short-run relationships between ... An investment function in economic terms is a concept or strategy that explains the relationships between shifts in the national income and changes in the investment patterns in the national economy. In this publication the methodology of vector error correction model (VECM) is applied to investigate long-run and short-run relationships between investments and some of their key determinants - real gross domestic product, inflation, discount interest rate and a composite index of financial development. Econometric analysis is based on annual data, which covered the period from 1991 to 2011. It is estimated there are three investment functions – of the total investment, private investment and foreign direct investment. Åach function is analyzed with and without structural shocks occurring in the study period.

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  Farm Accountancy Data Network (FADN) in the Context of Agricultural Statistics

  The Farm Accountancy Data Network (FADN) is a partial representative survey for evaluating the income and economic activities of agricultural holdings in the European Union. The survey covers only holdings that are considered market-oriented or commercial and they form the field of observation. In this paper we present the methodological framework ... The Farm Accountancy Data Network (FADN) is a partial representative survey for evaluating the income and economic activities of agricultural holdings in the European Union. The survey covers only holdings that are considered market-oriented or commercial and they form the field of observation. In this paper we present the methodological framework of the FADN survey with the emphasis on the basic definitions and main indicators describing the activities of the agricultural holdings. Further we clarify the criteria used for the stratification of the holdings, the sampling methods and the contents of the Farm Return questionnaire. More attention is focused on the specific application of the FADN in Bulgaria with statistical analysis of the main economic results of the agricultural holdings for the period 2004 – 2009.