Pop-Up Shops - the New Trend in Retail

Authors

Keywords
retail, pop up shops, consumers, marketing

Summary
New trends in retail impose new paradigms and new challenges not only on marketing activity but also on business successes of companies as a whole. Sometimes online sales are not enough to meet consumer needs. A new strategic approach lies in the creation of the pop up shops. They are new, interesting, evoke emotions, create consumers a sense of expressiveness and urgency of the purchase, and at the same time provide good profits to companies that risk creating them. Only the future will show how successful the combination of traditional retail and pop stores are.

JEL: H20, H21
Pages: 9
DOI: 

More titles

  • State and Perspectives of the Situation Heritage in the Republic of Ukraine

    The situation and prospects for the development of meat-bearing cattle in Ukraine have been discussed. The survey was conducted over the period 2012-2015. Facilities were farms, business organizations, cooperatives and state institutions involved in meat-breeding cattle in the Republic of Ukraine. There are historical, natural-climatic, fodder ...

  • Conceptual Framework for Financial Reporting – Issues for Discussion and Prospects

    The formation of the Conceptual Framework for Financial Reporting is a slow evolutionary process influenced by numerous economic, social and political factors worldwide. Recently, the contents of the framework has been intensively discussed by professional organizations, researchers in accounting and finance and other persons concerned. These ...

  • Organic Farming - the Future of the Agricultural Economy of Bulgaria

    Organic farming owes its emergence, existence and principles to the nature itself, while the fundamental rule of its practice is to be in harmony with it, without harming it. In fact, it is a new perception of the environment and a new attitude towards its protection, both now and in the future. Organic farming combines the best environmental ...