Dialog

Milka Bakyrdzhieva
The Manipulation in Management and Mass Communication Technologies
JEL: M12, �19

Keywords: manipulation, manipulative techniques, management, propaganda, advertising, public relations

Summary: The aim of the research is to define the nature of the �manipulation� phenomenon and its manifestations in the management and mass communication technologies (propaganda, advertising and public relations). The research outlines some methods for managing cases of manipulation and, in certain cases - techniques for counter-manipulation.
Ivanka Tsoneva
Manipulating of Public Opinion - Psychological Foundations
Keywords: public opinion, psychological means, manipulation

Summary: Public opinion is presented as a heterogeneous mixture of rational beliefs, irrational stereotypes and emotional beliefs of individuals from the target audience. For its consolidation psychologically grounded techniques and tactics are offered. They must comply with both rational and emotional characteristics and the sign of its constituent individual opinions - positive, zero, negative. Each approach is illustrated by a case study.

Links