Dialog

Milka Bakyrdzhieva
The Manipulation in Management and Mass Communication Technologies
JEL: M12, �19

Keywords: manipulation, manipulative techniques, management, propaganda, advertising, public relations

Summary: The aim of the research is to define the nature of the �manipulation� phenomenon and its manifestations in the management and mass communication technologies (propaganda, advertising and public relations). The research outlines some methods for managing cases of manipulation and, in certain cases - techniques for counter-manipulation.
Milka Bakyrdzhieva
Humor - a Means of Efficient Business Communication. Age, Gender and Cultural Differences
JEL: M10

Keywords: humour, sense of humour, efficient business communication, age, gender and cultural differences, training

Summary: Humour is considered a means for efficient business communication and a factor for successful business. It relieves the tension and stress, �breaks the ice�, leads to creative decisions, conveys inconvenient truths as skillful jokes, wins sympathy and trust when the jokes are directod to the speaker, �aikido�, etc. Everybody can learn how to joke. This requires some knowledge on the essence of humour, the main types of humour, the importance of humour, and especially on the existing age, gender, and cultural differences. With such knowledge and appropriate trainnig everybody shall know when, where, and how to use his sense of humour.