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Desislava Aleksieva
Administrative Activity and Social Potential in Public Administration
Summary:
The subject of the study is to uncover new, intangible resources in the field of administration and management. The main objective of the article is to explore the relationship between administrative behaviour and social potential.
Administrative behaviour is considered as a collection pattern of behaviour and relationships at different hierarchical levels. The social potential ensures the implementation of the main activities in the public administration, evolving in employee-society relations and attributing to concrete public benefits.
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Margarita Mihaylova
Interests and Behavioural Consistency in the Management System
Summary:
Individual behaviour is guided by self-interest. The self-interest of the subject of management is extended to a number of functional and group interests. Despite the partial discrepancy between the interest of an individual and the interest of the organization they belong to, when choosing an alternative of management decision the subject of management often shows behavioural consistency under the influence of internal psychological factors. The subject of management is also often characterized by plurality, which is why their behavior is based on the congruence between the interests of a subject and an object of management and on the balance of the interests of a number of external stakeholders.
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Yoana Petrova
Discrepancies upon Combining Individual and Group Behavoiur in the Organization
Summary:
The activity of certain organization can be determined as effective, if its members have accepted behaviour that stimulates the achievement of common goals. The combination of individual and group behaviour is a complicated and in certain cases continued process which can be accompanied by a variety of difficulties. There exist variants, in which there is a contradiction available between the individual and group. They ensue from: the individual characteristics of each man, his requirements to himself, his value system, his self-assessment, mode of action, aims that he has set to himself, his manner of behaviour and education. It is necessary to try to find ways and means of their overcoming. The combination of the both types of behaviour imposes adapting of a particular individual to the group, subjugation and sometimes denial of the own opinion with the purpose of accepting of the group one. For this purpose the specific ways and means of overcoming the mismatches between the individual and group behaviour in the organizations are pointed out in this article.
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Georgi Tihomirov Lichev
Study of the Behaviour of Bulgarian Costumers in the Purchase of Sugar and Chocolate Products
Summary:
The activation of the scientific interest in the field of consumer behaviour is dictated by the immediate practical necessity on the contemporary stage. This article focuses on studying the behaviour of Bulgarian consumers in relation to the product group "sugar and chocolate products". This is based on an empirical survey conducted on consumers in Bulgaria. The effort to gain insight into the depth of consumer motivation and to work to increase satisfaction is well-founded, coupled with the gaining of competitive advantages. The complex situation of the consumer market is a prerequisite for many controversies, difficulties, challenges to which commercial enterprises should take a responsible attitude.
