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Pencho Penchev
More about the Food Supplying Problem
Summary:
One of the most important issues facing humanity is the food supplying problem. There are two ways to produce food: a) natural way which is not in contradiction with environment and b) unreasonable way which threatens human existence. The article focuses on the second one and displays the expected negative consequences: irretrievable negative changes of the planet which in turn threaten human existence. In order to avoid them, the article shows opportunities to meet food needs which are consistent with natural conditions.
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Gergana Mihailova
Bank Efficiency in Bulgaria in the Period 2007-2013: Application of Parametric Method Stochastic Frontier Analysis (SFA)
Summary:
The study uses a nontraditional method for the measurement of bank efficiency - parametric method "stochastic frontier analysis" (SFA), to help analyze the efficiency of the entire banking system in Bulgaria and individual groups of banks by ownership. This method has been applied in numerous studies of bank efficiency in a group of countries, but it is not used for the purpose of measuring the efficiency of the Bulgarian banking system. The survey results show that foreign banks are the most efficient banks in the economy and determine the dynamics of the efficiency of the banking system. Their better performance is explained by the technology and experience they have.
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Yavor Yankulov
Personal Selling: Element of IMC and Influence on Customer Satisfaction
Summary:
In the article on focus is the Personal Selling as an element of Integrated Marketing Communication. Derived are the benefits of the Personal Selling, mainly in comparison with Direct Marketing and Promotions. The specifics of the Personal Selling are being analyzed in terms of the communications mix. As far as they appear simultaneously an element of the Integrated Marketing Communications, but inherently they are kind of retail, and in its two manifestations they influence on the customers’ satisfaction. That’s why it’s important that we know the process of establishing the satisfaction, as well as its elements, on which the personal sales might have stronger influence. The satisfaction isn’t just the lack of disappointment, for that both should be independently explored and observed in practice. There are three main influential elements of the satisfaction – reversibility, status quo and valence; they are object of study as well.
