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  Personal Selling: Element of IMC and Influence on Customer Satisfaction

  In the article on focus is the Personal Selling as an element of Integrated Marketing Communication. Derived are the benefits of the Personal Selling, mainly in comparison with Direct Marketing and Promotions. The specifics of the Personal Selling are being analyzed in terms of the communications mix. As far as they appear simultaneously an ... In the article on focus is the Personal Selling as an element of Integrated Marketing Communication. Derived are the benefits of the Personal Selling, mainly in comparison with Direct Marketing and Promotions. The specifics of the Personal Selling are being analyzed in terms of the communications mix. As far as they appear simultaneously an element of the Integrated Marketing Communications, but inherently they are kind of retail, and in its two manifestations they influence on the customers’ satisfaction. That’s why it’s important that we know the process of establishing the satisfaction, as well as its elements, on which the personal sales might have stronger influence. The satisfaction isn’t just the lack of disappointment, for that both should be independently explored and observed in practice. There are three main influential elements of the satisfaction – reversibility, status quo and valence; they are object of study as well.

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  Quasi-Tangible Assets of Modern Neo-Industrialism

  In this article the authors insist on imperfection of existent financial instruments, which caused the financial-economic crisis and suppose that there is another possibility for companies to get extra financial resources. One of those possibilities is using a new format of assets for companies’ capitalization. The financial mechanism of their ... In this article the authors insist on imperfection of existent financial instruments, which caused the financial-economic crisis and suppose that there is another possibility for companies to get extra financial resources. One of those possibilities is using a new format of assets for companies’ capitalization. The financial mechanism of their trading is also suggested.

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  Discrepancies upon Combining Individual and Group Behavoiur in the Organization

  The activity of certain organization can be determined as effective, if its members have accepted behaviour that stimulates the achievement of common goals. The combination of individual and group behaviour is a complicated and in certain cases continued process which can be accompanied by a variety of difficulties. There exist variants, in which ... The activity of certain organization can be determined as effective, if its members have accepted behaviour that stimulates the achievement of common goals. The combination of individual and group behaviour is a complicated and in certain cases continued process which can be accompanied by a variety of difficulties. There exist variants, in which there is a contradiction available between the individual and group. They ensue from: the individual characteristics of each man, his requirements to himself, his value system, his self-assessment, mode of action, aims that he has set to himself, his manner of behaviour and education. It is necessary to try to find ways and means of their overcoming. The combination of the both types of behaviour imposes adapting of a particular individual to the group, subjugation and sometimes denial of the own opinion with the purpose of accepting of the group one. For this purpose the specific ways and means of overcoming the mismatches between the individual and group behaviour in the organizations are pointed out in this article.