“Black" or Negative PR as Competition Tools

Authors

Keywords
“black” PR, negative technologies failure trade-marks and slogans, neutralizing and “down to earth” methods

Summary
Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.

JEL: M31, M37
Pages: 30
DOI: 

More titles

  • Demographic and Institutional Conditions of Economy

    In this paper we focus on the impact of demographic dynamics and the social and political relations, respectively on their institutional framework....

  • Theoretical Foundations of Logistics

    The purpose of this paper is to make a brief overview of the definition of logistics beginning with its militaristic and economic origins. The word of logistics originates from the ancient Greece. Logistics as a business concept evolved only in the 1950s. This was mainly due to the increasing complexity of supplying one’s business with materials ...

  • Practical and Applied Aspects in Investigation of Impact of Material Funds over Liquidity of the Firms in Subbranch "Nuclear energetics"

    The opinion that ratio of current liquidity can’t represent as accurately financial firm position as ratio of quick liquidity is widely spread in economical literature and practice. This statement is based on the idea that material funds require large time period to become financial resources. This article represents an empirical analysis about ...