• Èêîíà çà ñìÿíà íà åçèêà íà áúëãàðñêè
  • Icon to change language to english

“Black" or Negative PR as Competition Tools

Authors

Keywords
“black” PR, negative technologies failure trade-marks and slogans, neutralizing and “down to earth” methods

Summary
Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.

JEL: M31, M37
Pages: 30
DOI: 

More titles

  • Some Structures and Principles of Sustainable Rural Tourism

    The role of rural tourism as a potential economic tool is well recognised. It is estimated that tourism in rural areas makes up 10-20% of all tourism activities and a EuroBarometer (1998) survey report shows that 23% of European holidaymakers choose the countryside as a destination every year. The majority of small and medium size enterprises ...

  • A Holistic Model and Methodics for the Business Development Process

    The problem is especially valid for the 2007 – 2013 ã., in which the Bulgarian economy has to be modernized and Bulgarian enterprises to be supported in their developmental efforts by special European and national strategic programes and funds. Applying for funding the enterprises has to create their own models. Due to this we present in the study ...

  • Practical and Applied Aspects in Investigation of Impact of Material Funds over Liquidity of the Firms in Subbranch "Nuclear energetics"

    The opinion that ratio of current liquidity can’t represent as accurately financial firm position as ratio of quick liquidity is widely spread in economical literature and practice. This statement is based on the idea that material funds require large time period to become financial resources. This article represents an empirical analysis about ...