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  “Black" or Negative PR as Competition Tools

  Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with ... Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.

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  A Holistic Model and Methodics for the Business Development Process

  The problem is especially valid for the 2007 – 2013 ã., in which the Bulgarian economy has to be modernized and Bulgarian enterprises to be supported in their developmental efforts by special European and national strategic programes and funds. Applying for funding the enterprises has to create their own models. Due to this we present in the study ... The problem is especially valid for the 2007 – 2013 ã., in which the Bulgarian economy has to be modernized and Bulgarian enterprises to be supported in their developmental efforts by special European and national strategic programes and funds. Applying for funding the enterprises has to create their own models. Due to this we present in the study possible conceptual models. They have to be available befor the real projects for business organizational development process starts. The development process needs a comprehensise methodics for the evaluation and strategizing. It is also presented in the study. The object of the study is a holistic concept for approaching and for development of business systems to be presented. Before to start the real development of the business systems their management has to analyse and then to strategize them as networks. The relations between different managerial documents are also examined.

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  Practical and Applied Aspects in Investigation of Impact of Material Funds over Liquidity of the Firms in Subbranch "Nuclear energetics"

  The opinion that ratio of current liquidity can’t represent as accurately financial firm position as ratio of quick liquidity is widely spread in economical literature and practice. This statement is based on the idea that material funds require large time period to become financial resources. This article represents an empirical analysis about ... The opinion that ratio of current liquidity can’t represent as accurately financial firm position as ratio of quick liquidity is widely spread in economical literature and practice. This statement is based on the idea that material funds require large time period to become financial resources. This article represents an empirical analysis about impact of material funds over liquidity of NPP Kozloduy, which is the only nuclear power-plant in Bulgaria. Our empirical analysis shows that the structure of NPP Kozloduy’s material funds has little impact over its liquidity. Thus the ratios of current and quick liquidity both represent the same information about short term financial status of the firm.