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  Possibilities for Optimizing the Technical Reserves Related to Motor Third Party Liability Insurance

  In recent years, Motor Third Party Liability insurance has been leading in terms of premium income earned on the Bulgarian insurance market. This requires the creation of significant amount of technical reserves by insurers. Optimizing their size is a priority for any insurance company. The article describes some problems related to the ... In recent years, Motor Third Party Liability insurance has been leading in terms of premium income earned on the Bulgarian insurance market. This requires the creation of significant amount of technical reserves by insurers. Optimizing their size is a priority for any insurance company. The article describes some problems related to the implementation of the Motor Third Party Liability Insurance in Bulgaria. The main problems in this connection come from existing regulations within the country. The article also proposes possible solutions for optimizing the amount of technical reserves such as: introduction of the Bonus - Malus system; on-line sale of the insurance policy; eliminating the requirement to stick a holographic sticker on the vehicle glass.

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  Providing of Consumer Value Through the Price

  The price is an element which is present in every sale-trade. It is a source of information for the price offering of goods from the same or similar commodity groups, and it is a criterion when the different alternatives are compared and chosen. Therefore it participates in the process of creating and providing of consumer value. Different ... The price is an element which is present in every sale-trade. It is a source of information for the price offering of goods from the same or similar commodity groups, and it is a criterion when the different alternatives are compared and chosen. Therefore it participates in the process of creating and providing of consumer value. Different approaches of providing of value through the price, published in the literature and applicable to the retail trade are presented in the article. Based on that, the differentiated value through the price for every approach derived from the end users in the purchase process is also brought out.

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  Innovative Activity of Small and Medium-Sized Enterprises as a Factor of Economic Growth

  The article focuses on the innovative activity of small and medium-sized enterprises and on their role in the economy of Latvia. Despite the economic growth, which has been observed in the national economy during recent years, the innovative activity of most enterprises remains rather low. The transformation of the Latvian economy in the context ... The article focuses on the innovative activity of small and medium-sized enterprises and on their role in the economy of Latvia. Despite the economic growth, which has been observed in the national economy during recent years, the innovative activity of most enterprises remains rather low. The transformation of the Latvian economy in the context of modernization implies the increase in its competitiveness on the European and global markets and therefore leads to the increase of the role of SMEs.