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  Providing of Consumer Value Through the Price

  The price is an element which is present in every sale-trade. It is a source of information for the price offering of goods from the same or similar commodity groups, and it is a criterion when the different alternatives are compared and chosen. Therefore it participates in the process of creating and providing of consumer value. Different ... The price is an element which is present in every sale-trade. It is a source of information for the price offering of goods from the same or similar commodity groups, and it is a criterion when the different alternatives are compared and chosen. Therefore it participates in the process of creating and providing of consumer value. Different approaches of providing of value through the price, published in the literature and applicable to the retail trade are presented in the article. Based on that, the differentiated value through the price for every approach derived from the end users in the purchase process is also brought out.

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  Innovative Activity of Small and Medium-Sized Enterprises as a Factor of Economic Growth

  The article focuses on the innovative activity of small and medium-sized enterprises and on their role in the economy of Latvia. Despite the economic growth, which has been observed in the national economy during recent years, the innovative activity of most enterprises remains rather low. The transformation of the Latvian economy in the context ... The article focuses on the innovative activity of small and medium-sized enterprises and on their role in the economy of Latvia. Despite the economic growth, which has been observed in the national economy during recent years, the innovative activity of most enterprises remains rather low. The transformation of the Latvian economy in the context of modernization implies the increase in its competitiveness on the European and global markets and therefore leads to the increase of the role of SMEs.

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  Implementation of Best Practices of a Protection of Internet Infrastructure of the High Schools in Bulgaria

  The communications infrastructure of universities is a target of constantly increasing and new in type attacks and threats. The implementation of best practices of protection of the public information infrastructure leads to increasing its security and provides effective data protection. The analysis of the implementation of these practices at ... The communications infrastructure of universities is a target of constantly increasing and new in type attacks and threats. The implementation of best practices of protection of the public information infrastructure leads to increasing its security and provides effective data protection. The analysis of the implementation of these practices at universities in Bulgaria shows that adequate attention to information security in this type of organizations has not been paid.