Milka Bakyrdzhieva
Humor - a Means of Efficient Business Communication. Age, Gender and Cultural Differences
Summary:
Humour is considered a means for efficient business communication and a factor for successful business. It relieves the tension and stress, „breaks the ice”, leads to creative decisions, conveys inconvenient truths as skillful jokes, wins sympathy and trust when the jokes are directod to the speaker, „aikido”, etc. Everybody can learn how to joke. This requires some knowledge on the essence of humour, the main types of humour, the importance of humour, and especially on the existing age, gender, and cultural differences. With such knowledge and appropriate trainnig everybody shall know when, where, and how to use his sense of humour.
