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Yavor Yankulov
Personal Selling: Element of IMC and Influence on Customer Satisfaction
Summary:
In the article on focus is the Personal Selling as an element of Integrated Marketing Communication. Derived are the benefits of the Personal Selling, mainly in comparison with Direct Marketing and Promotions. The specifics of the Personal Selling are being analyzed in terms of the communications mix. As far as they appear simultaneously an element of the Integrated Marketing Communications, but inherently they are kind of retail, and in its two manifestations they influence on the customers’ satisfaction. That’s why it’s important that we know the process of establishing the satisfaction, as well as its elements, on which the personal sales might have stronger influence. The satisfaction isn’t just the lack of disappointment, for that both should be independently explored and observed in practice. There are three main influential elements of the satisfaction – reversibility, status quo and valence; they are object of study as well.
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Tsvetelina Tsanova
Theoretical and Methodological Basis of the Concept "Quality of Life" and its Development as an Economic and Social Category
Summary:
The article outlines and explores the concept of quality of life, as well as its similar essence - standard of living, well-being, subjective well-being, well-being, satisfaction, happiness, trust, freedom, and human rights. The concepts related to the object of research are interpreted, and a definition of quality of life as a major role in the lives of individuals.
