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Valentin Milinov
On the Characteristics and Evolution of Monetary Policy
Summary:
The study investigates the problems related to monetary policy within the process of its evolution and according to the development of the monetary policy theories and the stages of development of the economy and the monetary systems. The paper reviews the various levels of implementation of monetary policies and the possibilities for its influencing the economic process. The influence is effected through direct and indirect tools used by the national banks. For this end the banks set certain operative (short-term), interim, and final (long-term) objectives, the most important factor being the choice of adequate strategy of the monetary policy, i.e. the choice of „nominal anchor”. In this respect the study focuses on monetary targeting, inflation targeting, and currency exchange rate targeting. The experience of other countries is especially valuable for Bulgaria in the process of the country’s accession to the European Monetary Union. The study comes to the conclusion that in this respect the most important question is how the currency board shall be abandoned: (1) whether it must be preserved until the country’s accession to the European Monetary Union or (2) the peg of the Bulgarian lev to the Euro should be abandoned prior to the accession to the European Monetary Union.
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Dimitrios Petropoulos, Galina Chipriyanova, Mihail Chipriyanov, Totiu Ivanov
Research Geographic Expansion Opportunities for Businesses through Alternative Network Strategies
Summary:
The research aims to analyze the opportunities for geographic expansion through the implementation of network company strategies. The expectations are that focusing on vertical and horizontal integration will offer a comprehensive understanding of this critical aspect of enterprise growth. Innovative approaches such as vertical and horizontal integration are examined for optimizing the value chain and gaining competitive advantages. The significance of collaboration and the formation of cooperatives among producers to enhance efficiency and establish a strong market presence is underscored. Additionally, the article presents global trends, local circumstances and the current status in Greece through synthesis and strategic analysis, offering alternative strategies for the future with a focus on network connections and innovations. Examples from key agricultural sectors in Greece, such as oranges, olives and olive oil, are also included in the assessment.
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Mariana Kuteva
Theoretical and Practical Aspects of Omnichannel Retailing
Summary:
This article focuses on the essence of omnichannel retailing. The author explains the benefits of omnichannel retailing from the viewpoint of the consumers and from the viewpoint of the retailers. The claim is supported that the integration of „brick and mortar” and digital channels to reach end customers as a retail development strategy favors maintaining stable competitive positions on the market and putting new competitive advantages.
