Mariana Ianeva, Ralitsa Georgieva
Managing the Business Tourism as a Prerequisite for Sustainable Growth
Summary:
The present paper aims to explore and analyze the possibilities of diversifying the supply of travel agencies by creating specialized products as a factor for achieving economic efficiency on the overall activity of the enterprise. The implementation of sustainable growth management strategies is a turning point for developing a competitive advantage for both tourist areas and companies in the conditions of market homogeneity. Specific application of the ways of overcoming the homogeneity of supply was found in the specialization of the tourist companies to create programs related to the business tourism and its components, an integral part of the dynamic development of the national and international economy.
