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  Providing of Consumer Value Through the Price

  The price is an element which is present in every sale-trade. It is a source of information for the price offering of goods from the same or similar commodity groups, and it is a criterion when the different alternatives are compared and chosen. Therefore it participates in the process of creating and providing of consumer value. Different ... The price is an element which is present in every sale-trade. It is a source of information for the price offering of goods from the same or similar commodity groups, and it is a criterion when the different alternatives are compared and chosen. Therefore it participates in the process of creating and providing of consumer value. Different approaches of providing of value through the price, published in the literature and applicable to the retail trade are presented in the article. Based on that, the differentiated value through the price for every approach derived from the end users in the purchase process is also brought out.

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  Possibilities for Optimizing the Technical Reserves Related to Motor Third Party Liability Insurance

  In recent years, Motor Third Party Liability insurance has been leading in terms of premium income earned on the Bulgarian insurance market. This requires the creation of significant amount of technical reserves by insurers. Optimizing their size is a priority for any insurance company. The article describes some problems related to the ... In recent years, Motor Third Party Liability insurance has been leading in terms of premium income earned on the Bulgarian insurance market. This requires the creation of significant amount of technical reserves by insurers. Optimizing their size is a priority for any insurance company. The article describes some problems related to the implementation of the Motor Third Party Liability Insurance in Bulgaria. The main problems in this connection come from existing regulations within the country. The article also proposes possible solutions for optimizing the amount of technical reserves such as: introduction of the Bonus - Malus system; on-line sale of the insurance policy; eliminating the requirement to stick a holographic sticker on the vehicle glass.

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  Managing the Business Tourism as a Prerequisite for Sustainable Growth

  The present paper aims to explore and analyze the possibilities of diversifying the supply of travel agencies by creating specialized products as a factor for achieving economic efficiency on the overall activity of the enterprise. The implementation of sustainable growth management strategies is a turning point for developing a competitive ... The present paper aims to explore and analyze the possibilities of diversifying the supply of travel agencies by creating specialized products as a factor for achieving economic efficiency on the overall activity of the enterprise. The implementation of sustainable growth management strategies is a turning point for developing a competitive advantage for both tourist areas and companies in the conditions of market homogeneity. Specific application of the ways of overcoming the homogeneity of supply was found in the specialization of the tourist companies to create programs related to the business tourism and its components, an integral part of the dynamic development of the national and international economy.