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Mihal Stoyanov
Impact of the Covid-19 Pandemic on the Retail Trade in Bulgaria
Summary:
This paper reviews the reaction of retail trade in the Republic of Bulgaria and around the world as a consequence of the declaration of a state of emergency related to the spread of COVID-19 virus infection. The actions of the trade operators regarding the various changes in the behavior of the consumers and the establishment of standards for work are systematized, in accordance with the measures for anti-epidemic control taken by the local and national bodies, the recommendations of the European Commission and the World Health Organization. The unpredictable development of the global epidemiological situation has brought new challenges to address the emergency situation and to create standards and protocols for working under conditions of increased requirements for social distance, hygiene and disinfection. The established measures put retailers in the first line of protection in the unprecedented health crisis of our time.
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Mihal Stoyanov, Desislava Grozdeva
Mobile Internet Commerce as a Form of Fluid Commerce
Summary:
Mobile commerce is a form of non-store retail trade that furthers the development of e-commerce through its implementation using portable smart devices with Internet access. Evolutionary emergence of mobile commerce is a tool of expanding opportunities for the implementation of commerce in the desired user location and time.
It stands out as a fluid, highly adaptable and highly personalized form of commerce, modern and efficient mechanism for selling products in global markets, which solves some of the current shortcomings of e-commerce, basically the possibility of completely autonomous and independent of physical fixed hardware to exchange in the preferred location for the virtual exchange.
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Mariana Kuteva
Theoretical and Practical Aspects of Omnichannel Retailing
Summary:
This article focuses on the essence of omnichannel retailing. The author explains the benefits of omnichannel retailing from the viewpoint of the consumers and from the viewpoint of the retailers. The claim is supported that the integration of „brick and mortar” and digital channels to reach end customers as a retail development strategy favors maintaining stable competitive positions on the market and putting new competitive advantages.
