The Challenges in EU Business Environment: Possibilities or Problems for the Bulgarian Firms
Authors
Keywords
business-circles, new business-logic, hyper-competition, competitiveness, sustainable competitive advantage, risk management, re-engineering, strategic alliances, TNC, commoditization
Summary
The paper focuses the attention upon some of the most significant challenges the Bulgarian business is to be faced with after joining with the EU. Highlighted the main areas and reasons for the difficulties and problems the country would probably suffer in the new business environment. The author’s concept is that amongst the many efforts the Bulgarian companies would need to meet the rigid requirements of the new business-logic in EU market, business-re-engineering and risk management are of primary and utmost importance. From that point of view, some of the key areas and suggestions are briefly outlined below.
Pages: 17
DOI: