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  The Model IS-LM as a Research Method for Economic Fluctuations of Bulgarian Economy

  The IS/LM model was born at the Econometric Conference held in Oxford during September, 1936. Roy Harrod, John R. Hicks, and James Meade all presented papers describing mathematical models attempting to summarize John Maynard Keynes' General Theory of Employment, Interest, and Money. Hicks, who had seen a draft of Harrod's paper, invented the ... The IS/LM model was born at the Econometric Conference held in Oxford during September, 1936. Roy Harrod, John R. Hicks, and James Meade all presented papers describing mathematical models attempting to summarize John Maynard Keynes' General Theory of Employment, Interest, and Money. Hicks, who had seen a draft of Harrod's paper, invented the IS/LM model. He later presented it in "Mr.Keynes and the Classics: A Suggested Interpretation" (Econometrica, April 1937). Hicks later agreed that the model missed important points from the Keynesian theory. The problem was that it presents the real and monetary sectors as separate, something Keynes attempted to transcend. In addition, an equilibrium model ignores uncertainty. A shift in the IS or LM curve will cause change in expectations, causing the other curve to shift. Hicks therefore created a new Hicks-Hansen IS-LM Model to resolve some of the problems. Most modern macroeconomists see the IS/LM model as being at best a first approximation for understanding the real world. Although the model is generally not taught at the graduate level, a few graduate programs (UNC Greensboro, Auburn University, Florida State, and West Virginia University) continue to use it as part of the macroeconomics curriculum. It is also still the dominant paradigm in undergraduate macroeconomics textbooks, although many dynamists would insist that it is past its prime even in an undergraduate context.

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  Customer Relationship Management (CRM) – Strategies and Application

  The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: - realising of products and servies on the market, that correspond to the consumption needs of the customers; - improvement of service and working with customers; - optimizing the process of ... The application of the strategies for management of relationships with customers gives a possibility for the enterprises to increase their incomes through: - realising of products and servies on the market, that correspond to the consumption needs of the customers; - improvement of service and working with customers; - optimizing the process of negotiating with the customers; - keeping existing and attracting of new customers; - more effective realization of the enterprise products. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement new methods and approaches to keep the present key customers, as to suggest other approaches for working to attract new customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

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  The Influence of Financial Misuses on the State of Bulgarian Capital Market, and some Possibilities for Counteraction

  In the article are examine economical preconditions for the beginning, the negative influence, the normative regulate of the essence and the opportunities for counteraction of financial misuses on capital market in our country. There are made analyze of the state on market environment, in which can to manifestation similar illegal acts and are ... In the article are examine economical preconditions for the beginning, the negative influence, the normative regulate of the essence and the opportunities for counteraction of financial misuses on capital market in our country. There are made analyze of the state on market environment, in which can to manifestation similar illegal acts and are show up some directions for impede realization of them. In the article are outline the specialties and the scopes of preventive measures, the role, the place and importance of them for the national economics.